Dominar 400 was launched in December 2016, the first gen was good but yes, the sales were low. Bajaj estimated a monthly sale of 10,000 units in India!!! The Dominar is targeted as a sports tourer however, the ad campaigns took a massive dig at Royal Enfield. It was funny but it did not strike the right chord with the Royal Enfield user base and prospective Dominar buyers. Why? Here, we have to understand the mindset of Indian customers. Royal Enfield looks old school, feels old school, rides old school and is basically old school. But this old school motorcycle has a charm of it's own. It appeals to a certain base of customers. My apologies - It appeals to every base of customers. (Image Source: Google) You can ride the current Royal Enfield models from as early as 25 years of age to 60 if you are up for it. The Dominar is tech advanced, feature packed, fast, agile and more dependable than a Royal Enfield. The bike looks outright mean and means...
Why Dominar Has Not Achieved the Desired Sales Figures
Hello People, This is my take on the low sales figures of the Bajaj Dominar 400 motorcycle. The understanding is based on Indian Customer section. Let me know your thoughts in the comment section.